Brand

Since securing a championship among the A250 division in 2019, Michael Bloom continues to be a top contender in the NETRA Hare Scramble racing league today. Despite losing such steady momentum in 2020 as the season came to a halt in parallel with the rest of the world, Michael is eager to get back on track (pun intended) in the year ahead.

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Project

After lots of conversation and a quick look at the weather forecast, Michael and I decided to meet on a crisp, clear morning in the fall of 2019 to celebrate his hard-earned championship. From drone shots to wheelies, we wanted to craft a video that showcased his speed coming out of every turn and all the work he'd put in to achieve a title... and that exact vision resulted in the production below. Congrats again and best of luck in 2021, Bloom!