Brand

Founded in 2018 by Johnny Floegel and Eric Guarino, Uncle Larry Outdoors is on a mission to spread their diehard passion of fishing with the world. From rural mountain streams to Central Park in the heart of NYC, there is simply nowhere they won't go to set that next hook.

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Project

As ULO's following grew contagiously, inspiring both new and seasoned fishermen alike, Johnny quickly realized he had an opportunity to take things a step further — and legitimizing their brand was just the way to do it. After a handful of drafts to gauge the aesthetic style of what he loosely had in mind, the ULO logo was created and the rest is history as we continue to partner on a number of various projects today.