Brand

After suffering a severe ski laceration of his own, Victor Wiacek channeled his entrepreneurial spirit to turn a bad experience into something positive. Learning firsthand that this occurrence was far more common than he'd previously realized, he soon created VIX Protection: cut-resistant leggings "for skiers, by skiers". 

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Project

With product on hand, a logo ready, and meetings set, all Victor needed to hit the ground running was a website — but fast. On his way to Colorado in less than a week, it was rather timely that a mutual friend connected the two of us. A quick turnaround and base design later, Victor had a url to share with potential customers on his upcoming trip.